Your Keywords and how to use them! Keywords should be where you focus much of your attention to detail. These are the basic building blocks of SEO for your website, you need them! Keywords should be used not only in your headings but throughout your content for your website. Make up keyword phrases for your website. Not just Contractor but Delaware General Contractor will be more effective for SEO on your website. When creating a site here are the steps you should take. Think about your keyword phrases you would like to use in your website. Write headings (Use the proper H1 or H2 tags) using your keyword phrases. Continue to write your website content using these keyword phrases. Use the Keyword Phrases in your websites description. If you use these practices your website will rank better in Google searches. Just typing in keywords without using them in your content will punish your website in Google Rankings.